Social Enterprise An Introduction

A Primer. Many entrepreneurs and non-profit organizations are setting up social enterprises, but what are they? A social enterprise is an organization that operates commercially like a for-profit company but instead of making money for owners, or shareholders, its goal is to meet a community need, or improve human and environmental well-being. This primer will explain what a social enterprise is, why it might be a good idea to set one up, how to launch and manage one, where to get help and also provide examples of successful social enterprises across Canada and also internationally.

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Winning Government Business

Government across all levels offer extensive business opportunities for small businesses. However, to win this business you have to understand the rules of the game and how to ensure your proposals and bids rise to the top of the pile. If you’ve always wondered what RFP, ITQ, ITT, REI, RFI and RQU stand for and why your competition always seem to get lots of government work, then this eBook is just what you’ve been waiting for.

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Crowd Funding An Introduction

Financing with Financial Institutions. Crowfunding has become increasingly popular recently as a way to fund specific ventures. In essence crowdfunding is when a large number of random people invest a relatively small amount of money each in something they believe in, or feel some emotional attachment to. There are numerous websites that assist in the matching those needing funding with those looking to get involved with an interesting project. For small businesses it offers an opportunity to get funding for something that traditional financial institutions would not support. This book unveils what crowd funding is, what it isn’t, and how to make it work for you.

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An Introduction to Social Media for Small Business

In today’s social media savvy business world, not having a social media strategy could be damaging to your business - especially if your competition are Facebook and Google+ ready.

An Introduction to Social Media for Small Business shows readers: how to develop a social media strategy; how to become their own community manager; how to avoid rookie mistakes; how Facebook, LinkedIn, Google+, Twitter and more can help grow businesses; how to build a social media network; manage their businesses reputation; how to save time through social media; and a little about the new kid on the block, location-based social media.

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Succession Planning 101

All businesses should have a succession plan, regardless of whether the owner is considering exiting the business anytime soon. Learn why in this first-rate primer on succession planning.

The aim of Succession Planning 101 is to provide a basic overview of some of the key points that should be considered when developing a succession plan, and to encourage small business owners to think seriously about starting to plan their exit strategy, whether that will be in five years or twenty.

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Starting a Business 101 (Canadian Edition)

No one should start a business without first taking the “To Be, or Not to Be an Entrepreneur” quiz in this entertaining and informative book. Starting a Business 101 takes a good look at the many things you need to consider before taking the plunge and investing a whole lot of time, energy and money in launching a business. From seven ways to check whether your business will fly, to choosing a great business name, this is a must read for those wanting to reduce the risks involved in starting a business.


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The Small Business Leader: Leadership Strategies for Entrepreneurs

As a small business owner, you may not think of yourself as a leader. You’re just the person who gets things done. But whether you are a one-owner business or have a few or more staff, you are leading your company, every day and in every way. Being aware of your own leadership style and how you impact others (staff, customers, competitors) determines how well you will grow your business, manage organizational change, lead in tough economic times, mentor those who work for you and keep your business healthy and strong, while you navigate the ever-changing business environment. If you’ve never thought about yourself as a leader or realized how it impacts your business, this eBook is for you. If you recognize your leadership role but aren’t sure how to maximize your strengths and use your leadership abilities to move your business forward, you’ll also want to get a copy of this eBook for your library. Chock full of tips, strategies and ideas, this thought-provoking book will challenge you to develop your leadership skills with a goal of creating greater success for your business.

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Best Practices and Strategies for Small Business Success

Are you managing your stress well and are you avoiding small business burnout? Do you make time for personal and business development? Are you using your time really effectively and are you at your most productive in your business? Do you know how to make the best of your time when business is slow? Are your systems and office procedures efficient and productive? Small business owners must deal with thousands of details every day, and sometimes the difference between a great month and a bad one is how well those details are managed. This eBook provides dozens of ideas on productivity, growth and development, priority setting, and other business strategies that help keep you on top of your game. Learn how to create balance in your business and in your life so that you’re working your business, and loving your life.

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Making Your Business Stand Out: Small Business Marketing Strategies that Really Work

Call it marketing, advertising, branding, positioning - whatever you like - at the end of the day, if your message doesn’t get out in an effective way, you have no hope of gaining customers. It’s common for small businesses to have small marketing budgets, so how do you get your message out effectively without breaking the bank? This eBook gives you low-cost tips and strategies to market your business with great results. Tap into testimonials, learn about cooperative marketing, become known as an expert in your field, and more. Take a look at your current marketing strategies and evaluate them in light of some new ideas. Determine which strategies make the most sense for your business, and get you the most exposure for your dollar. Make sure your message is getting out there and driving traffic to your business.

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Managing Your Greatest Asset - HR Principles for Small Business

You may believe that the people who work for you are your greatest business asset, but most small business owners don’t know how to manage that asset in a way that improves their bottom line. Employee retention and satisfaction should be a high priority for your business, because employees who are valued will buy in to your business vision and help you achieve your business goals. This eBook provides great strategies for improving communication, ensuring satisfactory employee performance, using recognition strategies to motivate your employees and much more. You’ll learn how to improve your leadership skills to make you a better boss, and to successfully engage your employees. You’ll also learn how to tackle some of the more difficult HR issues, like handling negativity in the workplace, dealing with employee discipline and what to do when you have to terminate an employee. If you’re new at being a boss, this eBook will help you gain insights and perspectives on how to be an effective one. If you’ve already got management experience, you’ll appreciate the reminders that will improve your leadership effectiveness.

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Sales Tips and Strategies to Increase Your Sales Success

Sales - love it or hate it, it’s an essential part of your business. Whether you’re a one-person business and do all the sales yourself, or have sales people on staff, using your sales resources to their maximum potential will make or break your business. This eBook looks at sales from a variety of different angles, and offers you tips and strategies to improve your bottom line. From how to develop successful sales habits, to avoiding common sales mistakes, you’ll find a treasure trove of tips and strategies to strengthen your sales skills and grow your business. Learn how to recover from losing a big customer, as well as effective ways to train your sales staff. Whether you enjoy the sales process, or find it difficult, this eBook will give you proven techniques to improve your sales success.

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Strategies and Tools for Delivering Great Customer Service

Do you know what your customers are saying about you? As a business owner one of your priorities is getting and keeping loyal customers, but do you know how to do that effectively? In this ever-changing global economy where customers can get whatever they want in dozens of ways, what will make them choose your business, and keep them coming back? In this eBook you’ll learn how to get to the heart of your customers’ needs and how to anticipate and meet those needs, along with strategies to keep them coming back time and again. You’ll find some exceptional customers service stories that brought about great results, and some useful tools to help you get to know your customers’ needs and respond to them. You’ll also learn how to pass your own customer service values and ideals on to your staff, so your customers get the same great service every time. Customers are the key to business success. Make sure you are looking after yours.

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